Video-On-Demand or VOD is often categorised as catch-up services however it in fact refers to a much broader spectrum of content across TVOD, AVOD, BVOD and SVOD categories. VOD refers to any type of viewing when users have control over the time at which they view content. VOD excludes linear television without the use of catch-up/recording services (requiring the viewer to tune in at specific times) and watching content at the cinema (requiring the viewer to arrive at the cinema and sit down in time for the film to start). All other forms of Video can be categorised in to one of the VOD categories.
Prop Placement is the only marketing communication strategy that can access all VOD Categories.