Subscription VOD is a form of Video-On-Demand which has had rapid uptake in recent years. Common examples of S-VOD include Sky and more recently, Netflix or Amazon Video. Viewers can watch content offered by these services via monthly subscription payments. People in general are becoming increasingly used to the subscription model for services and having access to a wide breadth of content across multiple devices for a relatively low monthly cost. Prop Placement is the only marketing communication strategy that can access all VOD Categories.