Prop and Product Placement is a proven effective marketing strategy. Not only are there tens of thousands of branded appearances on screen every year, there are also dozens of research projects that have been undertaken by major broadcasters, major brands, top media agencies and independent market research companies to assess the effectiveness from an unbiased viewpoint.
Research supports the effectiveness of exposure delivered by prop and product placement. The research shows that prop and product placement exposure also has a positive effect on purchasing decisions and sales. Click here for some example research projects undertaken and summaries of the key findings.