Netflix does not have any advertising on its website, mobile apps or TV apps. Whilst Netflix currently promote their own content (not unlike the BBC), there have never been ads and there is no record of them intending to start advertising to their subscribers. This creates a more premium, exclusive feel to the service and means that the access to content is instant and convenient. Not unlike the BBC, the only thing you will see on Netflix is either the content itself or promotion for content the viewer might enjoy. From a marketing communication point of view, the only way for brands to access non-commercial platforms/channels such as the BBC or Netflix is via Prop Placement or Product Placement.