Audience Viewing Habits
EMG are experts across all aspects of content. Audience viewing habits have evolved significantly in recent years with personal video recorders now being commonplace, the rapid uptake of subscription video on demand (SVOD) and the introduction of offline mobile viewing. How can this affect the wider media landscape and how does ‘traditional’ television stay so relevant in this modern viewing era?
Placement & Partnerships
Product Placement plays a very important role in Partnerships between brands and feature films. We use the Turkish Airlines’ partnership with Warner Bros to provide some insight into who contributes what and importantly, how Product Placement helps add creative credibility and realism for the audience.
In the run up to Cannes 2017, we looked back at 2016’s winner I, Daniel Blake to help demonstrate our Placement Targeting methods. We are passionate about the exposure we achieve across a breadth of content relevant to the brands’ target audience, whilst ensuring that the brands are seen in the right environments with the correct characters. See how we got our client Sure from script to screen!
We’ll be adding more prop and product placement news, information and insight throughout the year.
Please check back soon or Contact Us to request reminders!