As the UK’s leading placement agency we realise that accountability is vitally important to help maintain our long-term working relationships across clients and productions. Not only do we have an industry-approved evaluation system but we also commissioned independent research experts BDRC Continental to carry out some unbiased research on our behalf, studying the effectiveness of prop placement.
This research went into detail as to how audiences’ were affected by seeing products and brands within content. More specifically, it used a variety of research techniques to study the effect it had on Awareness, Perception, Attitudes, and Purchase Decisions.
Simply put, the results were overwhelmingly positive! Some of the research is mentioned across our various insight pieces and within our placement study showreels however we would love to share the full detail with you. Kindly fill out the form to the right so we can provide access.
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