Placement has an important role to play in a wider Partnership deal.
Within a partnership there are multiple, high quality, creative assets provided by both parties, with the physical appearance of the brand within the content providing a natural, undeniable link for the audience.
We took a look at the partnership between DC’s Wonder Woman and Turkish Airlines. We hope this helps summarise the relationship in place and demonstrates the importance of the brand’s place within the content itself!
Get in touch to discuss the steps we take to negotiate a wider partnership with content owners.