Audience viewing has shifted, never to return.
The increasingly fragmented environment requires proactive approaches to emerging content markets. Many new forms of content can be understood by Keeping TABS on VOD; Entertainment Marketing Group’s annual update, designed to concisely explain and highlight progressive areas of the entertainment marketing landscape and outline clear opportunities for brands.
All four areas of VOD has seen accelerated progression in recent months with no sign of slowing. It is vital for brands to understand the emerging opportunities and trends in audience viewing habits.
EMG hopes that Keeping TABS on VOD helps demonstrate how your brand’s active presence and exposure can be kept in line with audiences’ constantly-evolving viewing habits.
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