Content across television, film and VOD tell real-life stories every day of the year.
Engagement levels are higher than ever, with audiences creating deep emotional connection to characters and storylines seen on screen. UK-produced content does a great job in telling these stories in a respectful, accurate and meaningful way.
It is time that charities and good causes started to fully harness the power of content, raising awareness of the amazing work they do via the most consumed, most effective communication channel.
EMG takes a look at the effectiveness driven by content which has developed storylines and explored topics around sensitive issues, good causes and charities.
Any questions or ideas? Please don’t hesitate to get in touch!