< Back to Research & Insight Audience viewing has shifted, never to return. The increasingly fragmented environment requires proactive approaches to emerging content markets. Many new forms of content can be understood by Keeping TABS on VOD; Entertainment Marketing Group’s annual update, designed to concisely explain and highlight progressive areas of the entertainment marketing landscape […]
Research & Insight
EMG constantly push the boundaries of prop and pioneer product placement in the UK and beyond. EMG boast a refined product placement process which incorporates many of their ongoing placement service innovations. Have a look through our various research studies below.
Want to learn more? Get in touch about YOUR brand...
< Back to Research & Insight For years, brands have helped to tell stories across Film, Television and the various emerging VOD platforms. Placing your brands into content can create rich, meaningful associations with much-loved characters and is paramount to securing your brand’s place in history. It is vital that the nuanced processes of placement […]
< Back to Research & Insight Content across television, film and VOD tell real-life stories every day of the year. Engagement levels are higher than ever, with audiences creating deep emotional connection to characters and storylines seen on screen. UK-produced content does a great job in telling these stories in a respectful, accurate and meaningful […]
< Back to Research & Insight It’s time to forget the negative advertisers, ITV could use content-vehicles like Love Island to promote subjects and raise awareness of important topics relevant to their viewing millions. Broadcasters have been long been applauded for using programmes and characters to support issues affecting their audiences. Think: “Have you been […]
< Back to Research & Insight Keeping TABS on VOD is a model that EMG have created to clearly explain the different types of Video-On-Demand. Video-On-Demand or “VOD” can be broadly split into 4 categories: T-VOD, A-VOD, B-VOD and S-VOD, hence TABS. Broadcast companies (e.g. Sky) often offer content that overlaps across these categories which […]
< Back to Research & Insight Placement Targeting is a very important element of our service. We do not believe it is worth simply pushing brands placing brands out to the production industry in the hope of some on-screen exposure. We provide a sophisticated level of placement targeting which filters the most relevant […]