< Back to Research & Insight It’s time to forget the negative advertisers, ITV could use content-vehicles like Love Island to promote subjects and raise awareness of important topics relevant to their viewing millions. Broadcasters have been long been applauded for using programmes and characters to support issues affecting their audiences. Think: “Have you been […]
Research & Insight
EMG constantly push the boundaries of prop and pioneer product placement in the UK and beyond. EMG boast a refined product placement process which incorporates many of their ongoing placement service innovations. Have a look through our various research studies below.
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< Back to Research & Insight Keeping TABS on VOD is a model that EMG have created to clearly explain the different types of Video-On-Demand. Video-On-Demand or “VOD” can be broadly split into 4 categories: T-VOD, A-VOD, B-VOD and S-VOD, hence TABS. Broadcast companies (e.g. Sky) often offer content that overlaps across these categories which […]
< Back to Research & Insight Placement Targeting is a very important element of our service. We do not believe it is worth simply pushing brands placing brands out to the production industry in the hope of some on-screen exposure. We provide a sophisticated level of placement targeting which filters the most relevant […]
< Back to Research & Insight Placement has an important role to play in a wider Partnership deal. Within a partnership there are multiple, high quality, creative assets provided by both parties, with the physical appearance of the brand within the content providing a natural, undeniable link for the audience. We took a look at […]
< Back to Research & Insight We are proud to pioneer the placement industry. A year or two back we carried out the largest research study ever survey researching the Effectiveness of Prop and Product Placement. Understanding the requirement for absolute accountability and measurement in today’s media market, we commissioned BDRC Continental to carry […]