We are proud to pioneer the placement industry. A year or two back we carried out the largest research study ever survey researching the Effectiveness of Prop and Product Placement.
Understanding the requirement for absolute accountability and measurement in today’s media market, we commissioned BDRC Continental to carry out this research on a national scale using a wide range of techniques.
The results went beyond expectation, proving that seeing brands on screen not only increases awareness and interest, but also significantly affects consideration and purchase intent!
A couple of examples of the research are summarised here. We would love to speak in more detail. Please do get in touch to find out more!